creative ideas

We were finding that a lot of the creative agencies were trying to shoehorn in creative content campaigns and use creative ideas that had worked for other clients they had worked with. They were trying to put a square peg in a round hole because we don’t quite fit into the same B2C customer relationship that other brands do...

Tiffany Franklin,
head of digital outreach at Safestore,
Acknowledged pioneers in
applying tech to their business model