Feel innovation has been limited by the bias of past optimisation tests?
Seeing optimisation to achieve short term ROI draw attention away from long term brand effects?
Feel the never ending quest for content has turned the focus away from brand proposition?
Feel a focus on offers and promotions is drawing the wrong crowd and undermining Brand saliency?
Worried that big investments in tech and data have yet to pay off?
Feel a focus on a few channels & journeys with rigid entry & exit points is limiting outcomes?
solution = firstname.lastname@example.org