More and more businesses are turning to automation.
Why wouldn’t they?
They want to make most of new sales and marketing channels.
To improve product and service innovation.
To improve efficiency and effectiveness.
Or maybe to reinvent their brands and adapt to the de rigeur but essential move from brand push to customer pull.
It’s reckoned that by 2020, 50% of companies will use cognitive computing to automate marketing and sales interactions...
But there’s the rub.
Will, or can they use it sensitively, powerfully, meaningfully and not just to gain short term sales blips?
All at the expense of the poor, desperate, asphyxiating brand.
We won’t let that happen!